8 Social Media Content Ideas for Candle Business
If you're looking for some fresh ideas on how to generate social media content, look no further. In this guide, we'll take a look at the most popular ways to share your candle biz on Instagram and beyond. We'll cover everything from caption ideas to hashtags and even what equipment you should use—all in an easy-to-follow format that anyone can understand!
Start with a great caption
You’re probably already aware of the importance of captions, but if you haven’t taken advantage of this powerful social media tool yet, it’s time to start. Captions are an opportunity to add context and additional information to your posts—they can make a great difference in getting your point across.
We recommend using one or more of the following approaches:
Quote other people (e.g., celebrities, customers)
Ask questions that require engagement from readers (e.g., “How many candles does it take for you to relax?”)
Share interesting facts about candle-related topics (e.g., “Did you know that the largest candle ever made was 3 feet tall? Check out [insert link] for more!”)
Post photos of your inventory
Your product is the focal point of your candle business, so it’s important to show it off. Posting pictures of your inventory will help potential customers see what kinds of candles you offer, and make them want to visit your shop in person. You can also post photos of your candles in use—for example, a photo of a customer burning one in their home or office—or even photos that showcase how they look on display at events.
Show how you make your candles
If you are a candle maker, you can show the process of making candles along with the tools used, ingredients and finished product. This will help customers understand how they work and what they need to do in order to create their own candles. Posting videos on Instagram is an effective way of doing this because it allows users to see everything that goes into making their products.
Give a behind-the-scenes look at your biz
Share photos of the workspace where you create your candles.
Show the process of making your candles from start to finish, from the raw materials to the finished product.
Show off your packaging
Packaging is important. It's what your customers first see when they open their package, so it should entice them to keep going and pay attention to the product inside. Use your packaging as an opportunity to grab their attention and show them how different you are from other candle sellers.
Here are some ways you can take advantage of your packaging:
Show off a unique shape or design (like a heart-shaped candle holder) that sets your brand apart from other brands in the same industry.
Include a quote or saying on your box that summarizes who you are and what makes you different than everyone else selling candles online at this moment in time (for example, "We come from an artisanal family business").
Share your reviews
If you're looking for ways to get more social media content ideas for your candle business, then it's time to start thinking about asking for reviews. You can do this in a number of ways:
Add a page on your website that lists all of your products with links to where people can purchase them and includes elements that encourage them to leave reviews (like star ratings). On this page, also include instructions on how they should go about leaving a review.
Ask customers if they would be willing to provide feedback if given the chance—or even offer incentives such as discounts or free products in exchange for honest feedback.
Share their reviews on social media—especially if they are positive!
Post photos of your finished products in use
Showcase your candles in action by posting photos of them in use.
Use this platform to show off your finished products in different settings and seasons, as well as different moods.
Share quotes and candle sayings
Quotes and sayings are an excellent way to get your message across on social media. They can be inspiring, motivating, or just plain funny. Here are some examples:
“Light the candle and let it burn until the whole world sees its light.”
“The key to success is not only to have a goal but also to understand how to reach it.”
“Don't be afraid of work after you're dead...It's good for you!” (Leo Buscaglia)
You can find quotes and sayings on the internet, or even write your own!
Share posts from other businesses in the industry
Share posts from other businesses in the industry.
Choose posts that are relevant to your audience and make sure they’re not too sales-y. For example, if you’re selling soy candles but also sell scented soaps, don’t share a post about soy candles in your candle business Facebook group unless it's related to soy wax melts or something else specific to your business.
Add hashtags at the end of each post so people can find them more easily when searching on social media platforms like Instagram or Twitter (e.g., #soycandles).
You can generate social media content easily!
You can generate social media content easily! You can post images and text, you can post videos and audio, and can even post links to other content that your followers will find valuable.
Use our Candle Business Templates from our shop
Conclusion
As you can see, there are many options for content creation that don’t require a lot of time or money. The key is to consistently post relevant content so your audience knows what they can expect from your social media accounts. While it may seem like a difficult task at first, once you get into the habit of posting regularly then it becomes second nature. Plus, with all these great ideas to get started with, you should have no problem coming up with something awesome!
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