The Rise of UGC - User Generated Content in 2024: What to Know and How To Start!
The biggest trend when it comes to content in 2023, was by far User Generated Content!
Looking at the year’s biggest and most viral content by brands, UGC has to take the #1 spot for best conversions and engagement from audiences of all ages.
UGC refers to any type of content that is created and shared by users of a product or service, rather than by the company or brand itself.
This content can take many forms, such as social media posts, reviews, blog articles, videos, photos, and more.
Why is UGC important?
Providing authentic and relatable content that is created by real customers.
So, how can you encourage and utilize UGC for your own brand or business in 2024? We will be discussing various strategies and best practices, including What it is, how to create your own, and by the end be ready to pitch to brands or offer this to your social media clients.
Your customers have evolved, its time to change your content to match,
In a world dominated by staged and polished marketing content, authenticity has become a highly sought-after quality.
People crave real, relatable experiences, and User Generated Content is a perfect way to deliver just that.
Your customers can see a brand post from a mile away, and they know all you’re trying to do is get a sale.
That’s when UGC comes to save the day.
When potential customers see someone authentically trying out and reviewing a product, it catches their attention and gets them to stop the scroll.
User-Generated Content (UGC) is a powerful tool for brands to connect with their audiences and build trust. It is authentic, engaging, and cost-effective. In this blog post, we will discuss five essential steps to help you start creating UGC for brands.
Step 1: Start creating content with products around your house to build a portfolio
Look around your house and identify products that align with brands you would like to collaborate with. It could be anything from fashion accessories, beauty products, tech gadgets, or even home decor items. Choose items that you can create visually appealing content with.
Once you have selected your household products, brainstorm creative content ideas that will showcase them in the best possible way. Consider the brand's aesthetic and target audience as you plan your concepts. For example, if you have a skincare product, you can create flat lays, product demonstrations, or before-and-after visuals.
Use different angles, props, and lighting techniques to add variety to your content. Don't be afraid to get creative and think outside the box. Experiment with composition, colors, and editing styles to enhance the visual impact of your photos or videos.
Step 2: Create a Portfolio to send off to brands
Go through your portfolio and curate a selection of your best work that showcases your range and versatility. Choose content that reflects the brand's aesthetic and values, demonstrates your expertise and storytelling skills, and shows your unique perspective.
Organize your content in a clear and concise way that makes it easy for brands to review. Use an online portfolio or a social media platform to showcase your work. Ensure that your portfolio has a consistent look and feel that aligns with your personal brand and style.
Keep your portfolio simple and professional, allowing your content to speak for itself. Avoid clutter and distraction that can deflect attention from your work. Use a clean and readable font, and make sure your website is easy to navigate.
Step 3: Start posting online about your services to start building inbounds
Now that you have built a portfolio and honed your skills as a content creator, it's time to start promoting your services online. Posting about your services on various online platforms is a great way to attract potential clients and build a strong inbound marketing strategy. In this blog section, we will delve into the importance of online promotion and provide tips on how to effectively market your content creation services.
Creating valuable content is the key to attracting potential clients and building your authority. Share tips, insights, and stories related to your niche. Create content that's educational, entertaining, and informative. This helps you establish yourself as an authority and gets people interested in your services.
Step 4: Find some platforms to start outbound deals
While inbound opportunities are valuable, waiting for them to come to you may limit your options. By actively seeking outbound deals, you can proactively approach brands that align with your values, style, and interests. Outbound deals allow you to showcase your services, pitch creative ideas, and negotiate terms that work best for both parties. This approach empowers you to reach a wider range of potential clients and create unique collaborations tailored to your expertise and vision.
Many online platforms serve as marketplaces, connecting content creators with brands looking for their services. Websites such as Upwork, Fiverr, and Freelancer.com allow you to create a profile, showcase your portfolio, and search for relevant job postings. These platforms provide a steady stream of opportunities and allow you to reach a diverse range of clients.
User-Generated Content has proven to be a valuable asset for brands looking to enhance their marketing efforts. By following these five steps - defining your audience and goals, developing a concept, selecting the right platform, encouraging participation, and engaging with UGC - you can effectively leverage UGC to build brand loyalty, increase awareness, and drive conversions. Start embracing UGC and watch your brand thrive in the realm of authenticity and engagement.
Get the
UGC Starter Toolbox
Do you want to start selling UGC services as a creator or social media manager? This starter kit comes with: A UGC Script Template, 25 Authentic UGC Hooks, and all the tips and tricks of getting started. Including a checklist you can mark as you start your journey. Get your free kit delivered to your email today!
KEEP READING
TOP CATEGORIES
MY FAVORITE POSTS
