8 Brilliant Social Media Post Ideas for Boutiques
Introduction
Social media is an incredible way to connect with customers and share your brand’s story. But it can be difficult to come up with new ideas for posts that will keep your followers interested in what you have to say. Luckily, there are many different types of posts available—some of which are surefire ways to grab the attention of your audience on social media. In this blog post, you'll learn about some of the best types of content for boutique owners and brands who want brand exposure on social media:
Showcase your new products
When showcasing new products, keep in mind that the goal is to get people excited about your brand. This means you'll want to showcase your new items in a way that is appealing to your audience. It also means that your Instagram feed needs to have a consistent aesthetic and theme so it doesn't seem disjointed or unprofessional.
Including an image of the item at the top of the post will help draw attention right away. You can then follow up with an image of yourself wearing or using it, or an image of someone else wearing or using it. You could even show how easy it is for someone else besides you (or even yourself!) if they don't know how to use something new
PRO TIP - Use caption and canva templates to make creating your social media posts easy to create!
2. Share a behind-the-scenes peek at your boutique
Show your products in use by customers, like an outfit from a fashion shoot or an art piece hanging on the wall of a gallery-style shop. You can also share photos of your store’s interior and exterior (if you have one) to give people an idea of what it’s like to spend time inside your space, as well as its overall vibe and style.
If you have employees who are particularly friendly or knowledgeable about their craft, feature them in posts so that others can learn more about them too!
3. Highlight a customer’s experience at your boutique
In this post, you can showcase the customer experience at your boutique. You can show us how your products make someone feel, the interactions they have with their staff, and the store overall. It’s also great to show off how customers interact with each other! For example, maybe someone tried on a new pair of shoes in front of another customer or planned out an outfit with a friend who was trying on clothes nearby. This is a great way to build community between both online and offline shoppers.
4. Showcase your staff
Your staff is an integral part of your business, so it's important to showcase them in a way that makes customers feel comfortable. Showcasing your staff is a great way for customers to feel like they know who they're buying from, and it also shows that you care about the people behind the scenes. You can post photos of your team on social media, or if you want something more professional-looking, consider creating a LinkedIn page for each person in your store!
This can be done by using a photo app that allows users to add text over pictures (like Canva).
5. Give customers a first look at something special
Boutiques have one distinct advantage over online stores: they can attract customers with the promise of exclusivity. That's why it's so important to know your audience and cater to their needs, whether that means offering discounts or simply sharing things they won't find anywhere else.
Give them a sneak peek into upcoming collections that aren't available yet—and do it in real-time (i.e., not months before the product goes on sale). This way you're giving people an incentive to come back again and again for new products, rather than waiting until all of your new items are already out in stores or available online.
6. Share an interesting story from your store or brand history
What's the craziest thing to ever happen in your store? Did a celebrity ever stop by? Were you able to track down a rare item for someone? Is there some random, obscure fact about your store that makes people laugh when they hear it? Sharing these types of stories can be a great way to engage with customers and build rapport with them.
If you don't have any off-the-wall stories yet, think about ways that could change. If something interesting happens at your boutique, make sure you're taking pictures or video so others can see it!
Get creative with the photos you post!
7. Get creative with the photos you post!
Take advantage of every social media platform by sharing unique photos of your boutique or store.
Use a selfie stick to get the best angle, or use a photo editing app to add filters and effects before posting.
Instagram, Twitter, and Facebook users love posting pictures of themselves in their favorite clothes or accessories so use this to your advantage by sharing photos that highlight these pieces!
8. Host a contest or giveaway on Instagram and Facebook.
This is a great way to get people interested in your brand, and it's easy to do. Make sure that the giveaway is something your audience will find interesting and relevant. You'll also want to make sure that the prize isn't too expensive because you don't want to lose money on this effort.
There are many ways to post on social media, but these stand out as surefire ways to grab your audience’s attention.
Post Consistently to Grow on Social Media
Post regularly. When you post regularly, it shows that you care about your customers and that they can trust you with their business. Consistency will also help keep people coming back for more content because they know when they’ll be able to see something new from you!
Use a scheduling app. You can set up a schedule for yourself using an app like Buffer or Hootsuite so that every time it’s time for a new post, one goes live! This helps take some of the stress off of deciding what should go where—you just need to find great content and then let the app do its thing!
Conclusion
We hope you’ve found some inspiration in these ideas. Remember that social media is all about content, so make sure to use images and text that are engaging. You don’t have to reinvent the wheel when creating your posts—just create something that fits into one of these categories, tell a story with it, and use it as an opportunity to showcase your boutique or brand!
Get 30 Free Canva Templates
Get 30 Free Canva Templates for your blog or business! From Social Media Posts to branding materials, these templates are perfect for different marketing tasks.
KEEP READING
TOP CATEGORIES
MY FAVORITE POSTS
