Meet Alyssa

Owner + CEO of SOCIAL ASSUMPTIONS®

Authentic Content Creation for Businesses, Brands, Creators or Events

A young woman with long wavy brown hair, wearing a black dress with buttons, gold hoop earrings, and a necklace, takes a selfie with a smartphone while smiling, sitting on a hardwood floor against a white paneled wall.

Hi, I’m Alyssa!

A Content Creator & Social Media Manager in Grand Rapids, MI.

Starting a business in my parents’ basement was never the plan, but boy, am I happy it happened that way! It all started with 1 Etsy digital product, which turned into 300+. From there, people found me and asked me to run their business socials for them.

When I first started sharing content online, I realized how much I loved telling stories through short videos, raw photos, and honest captions. It wasn’t about being “perfect”—it was about helping people see themselves and their businesses in a way that felt real.

I built this business because I wanted to serve those creatives, couples, and brands who are seeking more than just a pretty grid. I built it for people who want authentic connection, not just followers. I built it for those who understand that content is more than pretty photos — it’s trust, it’s personality, it’s how you speak to your ideal people.

Brands I’ve worked with:

I have worked with 100+ brands that have trusted me to create high-quality content. Here are a couple standouts…

Text reading 'Pacifica 100% Vegan Cruelty-Free' in gold on a black background.

Part of the word 'tarte' in large purple letters on a black background.

Authentic - Inclusive - Understanding - Intentional -

I am all about being…..

Words from Previous Clients:

Alyssa was amazing!

I’d highly recommend alyssa as a content creator for your wedding! She captured such in-the-moment, magical shots and videos that were so unique and different from our photography. She was a pleasure to work with, and I loved having her by my side throughout the weekend!

10/10 - Christina, June 2025 Bride, Wedding Content Creation

Photo by: Jill Devries Photography

A bride in a white wedding dress holding a small gift or card, standing outdoors near blue and white flowers with green foliage in the background.

I’m so glad I found Alyssa.

Amazing! It’s so awesome to have the content she created; it makes me so happy to be able to re-live the day. Alyssa is phenomenal. I practically made a new bff that day. It felt like we had been friends forever! She’s so comfortable and easy to be around, which makes creating the videos even more fun. And wow, the end results?? Just wow. Highly recommend her!!

10/10 - Lauren, July 2025 Bride, Wedding Content Creation