Instagram is a visual platform, so you might be wondering how to get your content seen by the Explore feature. In this article, we will show you how to reach the Instagram Explore page and post at prime times for your audience. 

What is Instagram Explore? 

Instagram's explore page is a curated feed of popular content from around the app. It is also called the "Explore" tab on Instagram's mobile app and website. The explore page is where people go when they want to find new accounts to follow, discover popular hashtags and learn about topics that are relevant to them at that moment in time. 

In October 2018, Instagram announced that there were over 1 billion active users on the platform — meaning more than half of all users on Instagram use it daily. 

How do I reach the Instagram Explore Page? 

Reaching the explore page requires effort on your part; there is no secret algorithm that will magically push your content into people's feeds with no effort needed from you. Here are some strategies we have found helpful for getting discovered by Instagram's explore the feature 

How to get your business to reach the explore page 

1: Post at prime times for your audience 

2: Compose each post with the right caption 

3: Create savable content 

4: Post consistently 

5: Post a mix of content formats 

Post at prime times for your audience 

The best way to reach the Instagram Explore page is by posting during peak times for your audience. This could be at different times of day or night, depending on where they are located and what they are doing at those times. 

If you want to learn how to see your audience's best time, check out my latest blog post, “how to know what is the best time to post on Instagram.” 

Compose each post with the right caption 

The caption is one of the essential elements of any image post on Instagram because it can help you get discovered by unpracticed users who may not follow you yet. If you want to reach the explore page, make sure that each image has a compelling caption that tells a story or has an interesting call-to-action that encourages people to engage with it. 

Copy.AI is an AI-powered caption generator that will help you create Instagram captions fast, so you can focus on what matters most: the content that makes your brand unique!

Create savable content 

Create savable content: Make sure your posts are high-quality images or videos that are engaging and shareable — this will encourage people to interact with your post and save it to their feed so they can see it again in the future. 

Related: 6 Tips for Savable Content on Instagram 

Post consistently 

When you post consistently on Instagram, you will reach the Explore page. If you want to reach the explore page, post at least once daily. If you do not post often enough, your account will not be seen by many people. 

Posting on a regular schedule is also important because it helps keep your followers engaged and coming back for more! You can post multiple times per day if you like, but make sure that each post is high quality and unique, so your followers do not feel like they see the same thing repeatedly. 

Use an Auto Scheduler

Tailwind has several features that make it easy to schedule Instagram posts, including auto-scheduling.

To use auto-scheduling, you'll first need to connect your Instagram account. Once you've done that, go to "Schedule" in the left-hand sidebar and select "Auto Schedule."

You can set up your preferences for when your posts are scheduled. You can also choose how many posts are scheduled at once, what days you want them to post on (or if you want them posted daily), and whether or not they're public or private.

You'll also have the option of choosing when your post is published: at the time of creation or a specific time later down the road.

Related: Instagram Tips: When to post + how to create a schedule 

Post a mix of content formats 

Post a mix of content formats. The best way to reach the Explore page is by posting various posts. Do not just post photos; try videos and carousels too. If you are posting many photo-only posts, try adding a few videos or carousels to your feed to be more varied. 

So, with all these elements to consider, it might seem a little overwhelming. However, do not be discouraged if your current posts are not reaching the Explore page just yet- it takes time, and lots of trial and error, to find what works. Keep trying new things and re-evaluate your strategy as Instagram evolves. All you need is a great photo and a solid caption to get started—and for more of those, check out our guide on making pictures look better on Instagram. 

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