How a Social Media Manager Can Help You Grow Your Instagram
Social media managers are your new BFFs. They can help you improve a variety of aspects of your small business Instagram account. Whether it is growth strategy or helping you create a cohesive brand story. Social media manager pros offer several Instagram management services that can really help you thrive on the platform.
You are extremely busy as a small business owner.
You are extremely busy as a small business owner, and if you are not part of the 1% who can do it all yourself, you have a few employees to help you out.
But whether you are the owner or an employee of a company, there is something else that can help your small business grow: Social media managers.
According to research by Buffer, posts with images generate 150 percent more engagement than those without images. And when it comes to Instagram, the visual platform is a social media manager's best friend.
Here are four things that hiring a social media manager can do for your small business:
1. Help you save time on social media management.
2. Give your posts a boost in engagement and visibility.
3. Help you re-use past content and create added content that fits your brand guidelines.
4. Manage customer service issues and respond to customer questions or concerns quickly and easily.
You may want to focus on what you do best and let someone else handle marketing for you.
Every business needs a solid marketing plan. And you may feel like your best bet is to hire a social media manager. How do you know if you need one? Well, if you are a small business owner, there is no doubt that it is worth talking to one about how they can help you grow your Instagram. Here is why:
You are busy and have a lot going on in your life. You are launching a new product, or it has just been hard to find the time to post to Instagram regularly. Or you might be worried that your account looks stale and unresponsive to customers' comments and questions.
If that sounds familiar, then you may want to consider hiring someone with social media experience to help jumpstart your Instagram engagement.
They can help define your brand and develop a tone of voice across all content posted.
You want more exposure for your brand. You know that the right amount of exposure on social media can boost the sales and exposure of your brand. But how are you supposed to find the time to write compelling content and post it frequently?
A social media manager is trained in the art of crafting captivating content for social media channels, so he or she can either create posts for you or help brainstorm ideas for posts that will drive a lot of traffic back to your website or landing page.
A post shared by Alyssa | Social Media Manager (@socialassumptions)
Posting is time-consuming, but it must be done on a consistent basis to achieve growth.
Instagram is a wonderful place to connect with your audience. It takes more time and effort than Facebook or Twitter, but the engagement rate is much higher, so it is well worth it if you are trying to grow an audience.
Getting started on Instagram can be overwhelming at first. The app seems simple enough, with its streamlined layout and filters that make everything look professionally shot. If you want to stand out and engage your audience, there is more to it than just taking pretty pictures.
That is where a social media manager comes in. A social media manager can help you figure out what photo content works best for your target audience and then schedule posts accordingly. He or she will also be able to tell you when your engagement peaks and what day of the week brings in the most traffic for your business.
The process is simple: you relax, and a social media manager does the rest. Your content will be posted during peak hours so that it gets maximum visibility and engagement. Which makes everyone happy, especially you!
If you are too busy growing your business, enlist the help of experts who know how to use Instagram effectively.
While these are just a few ways that a social media manager can help you with your Instagram account, they should be enough to give you a clever idea of how such a service can benefit you. With so many photos being viewed on Instagram daily, it is no wonder why these experts hold such powerful roles in the marketing world. It is an excellent service to utilize if you ever find yourself feeling a little too bogged down by the business side of things.
