Social media is a powerful tool for businesses to promote themselves, but it is also a wonderful way to help promote the city of Grand Rapids. With so many people using social media daily, businesses in Grand Rapids need to use this platform to their advantage. Here are five ways that you can use social media as a social media manager to promote local businesses:

Local Events

Local events: These are your best and easiest opportunities to promote your business in Grand Rapids. Many local events are happening throughout the year, including festivals, art shows, concerts, and more. Your job as a social media manager is to attend these events as often as possible. Not only will they help you build relationships with potential clients, but they also provide an opportunity for you to highlight your work in person at one of these events!

PRO TIP - Add links to local event pages: If there is an event that is relevant to your target audience - add a link on your website or blog post about it! This way interested people can find out more about what is going on in their city without having to search through multiple websites to figure out where everything is taking place.

Creating Social Media Content Around Local Events

When promoting local businesses on social media, you should create a calendar of local events and post about them as they occur. You can use hashtags to promote the event or create your own for it. When creating a hashtag for an event, add relevant keywords so that people searching for that event will find you. Post before, during, and after the event to keep people engaged with what is happening in Grand Rapids! 

If you want social media management in Grand Rapids, Michigan, check out my social media services. I offer affordable social media services for small businesses and entrepreneurs. 

Post About the City’s History 

To understand the importance of historical events in your community, it is helpful to consider their role in society. First, they provide a sense of pride for those who reside within them. Second, they serve as a source of inspiration and motivation for those with ties to that place or time. And finally, they give tourists an insight into what makes your city unique—what can make it stand out from others they may visit while on vacation. 

For example, Grand Rapids was founded by fur traders during the 19th century as part of Michigan's early history as an American territory. This means many historical landmarks around town related to its founding and development over time into their current form today! 

Promote the Local Foodie Scene 

Promote other businesses in the area that contribute to the support of a strong food economy, such as bakeries, restaurants, and specialty grocery stores selling deli products made from scratch by locals with a creative flair for presentations like Fetch! Gourmet Pet Food & Gifts sells handmade dog treats at various pet stores throughout West Michigan. You could also mention bloggers who specialize in cooking using locally sourced ingredients. 

Tap into the Art Culture of Grand Rapids 

The art scene in Grand Rapids is a major draw for many people. There are many museums and galleries located throughout the city, and they put on regular exhibits that highlight everything from local artists to international talents. You can promote the art scene in your area by posting about it on social media.  

Need a Social Media Manager in Grand Rapids, Michigan?

Hopefully, you now feel more confident about how to promote businesses in Grand Rapids. If you want social media management, check out my social media services. I offer a wide range of social media management services that can help you improve your website's visibility and increase your sales. 

I have been working with small businesses since 2020, and I am experienced in developing strategies that can help you achieve your business goals. 

Social media is one way to reach out to new customers, but it can be time-consuming if you do not have the right tools to manage your accounts. This is where I come in. With my help, you will be able to post content regularly on social media channels such as Facebook and Instagram. 

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