According to WordPress, over 409 million people view blog posts every single month. For a new business owner, blog articles are the best opportunity to reach a larger audience and convert views into actual customers. However, writing a blog article to keep the reader engaged and interested in your content requires some serious skills. While writing SEO-friendly articles, there are several things you should keep in mind to rank your content better on search engines. In this guide, we’ll take you step-by-step through the process of writing a perfect SEO-friendly blog article for a new business owner to improve their online presence and get more valued leads. Let’s get started.

1.    Do Keyword Research

If you want your content to dominate search engines, do keyword research before you start writing to find out what keywords your target audience actually searches for. Always search for product-related words or terms you think users are searching for when conducting keyword research. If you have competitors who rank higher than you in search results, use their site to get keyword ideas.

2.    Develop a Structure for your Post

The next step is to develop a clear structure of your blog post to keep your reader interested. When your content is interesting people will be more inclined to share it with other Split the content into smaller sections to make it easy to read rather than trying to write a long section. An SEO-friendly post must include an introduction, body, or main message of the article and a proper conclusion to summarize the main idea.

3.    Craft the Title

Titles are what sell the content. An SEO-friendly title tells the search engine what the page is about and gets it to read and ranked. It should match with the content of your post, should include your target keyword, and must be catchy enough to make users click your post.

4.    Use Headings and Paragraphs

Rather than using long bland elaborated text, use small paragraphs each with its own idea and subject. Use headings and sub-headings to help your readers understand what a specific part of the article is about and improve readability. Try to use keywords in your headings and subheadings but avoid overstuffing as it will put off people reading further.

5.    Use Secondary and Related Keywords

Stuffing the article with focus keywords will make your text clunky and unnatural and can also hurt the rankings. Google is getting smarter and has other ways to analyze what your content is about. Using secondary keywords and other related synonyms will give Google better clue about your content and it's more likely to found by the right people.

6.    Optimize the Length

Google loves long articles and tends to rank long articles higher in search results. A good SEO-optimized article must have at least 300 words for google to understand what is it about. The advisable length of a blog post is between 1000 to 2000 words.

7.    Create Links to Existing Content

When Google crawls a certain site they determine its relevance by analyzing the number of quality links that can be traced back to that specific domain. If you have any content published on the same topics, link to and from your posts. It helps to show authority on the subject and makes your content powerful enough to attract high-quality referral traffic and help the search engine index your content.