32 Useful Instagram Story Highlight Ideas for Product Based Businesses

Do you feel like your Instagram is missing something? Or do you need to freshen up your Profile with new Highlight?

We have all been there!

This post is going to go over Instagram Highlight Ideas that you can us in your business!

Why Instagram Story Highlights are Important for Product Businesses?

Instagram has a feature called Story Highlights. It allows you to save photos and videos from your Instagram story as highlights and view them later. It's a very useful feature for marketers!

They can use it to share best parts of their Instagram stories with influencers in their niches and ultimately get more followers on Instagram.

The idea of the post is to explain why Instagram story highlights are important for product business owners who want to grow online presence, generate leads, and increase sales.

How many story highlights should you be using on a profile?

The more story highlights you use, the more you have to worry about the following problems:

1. People will not notice all the story highlights you have.

2. People will not know what order to read them in.

3. Your profile will look cluttered and disorganized.

4. You won't be able to fit as many story highlights on a page as you'd like.

So when do you use story highlights? And how many should you use on a profile? I suggest 5-7 story highlights per profile, plus one additional one for each group of photos that has several photos in it (e.g. a trip or series of events).

Story Highlight Ideas:

  • New Products

  • Sale Items

  • Behind the Scenes

  • Packing

  • Unboxing

  • Customers

  • Ambassadors

  • Events

  • Reviews

  • Our Story

  • About Us

  • Q+A

  • Our Brand

  • Shop Categories

  • Sale

  • New Arrivals

  • Collection

  • Out Now

  • Best Sellers

  • Sneak Peak

  • Newsletter

  • Freebies

  • Sign Up

  • Free Guide

  • Selling Fast

  • In Stock

  • Waitlist

  • Next Drop

  • New Drop

  • Dropping Soon

  • Deals

  • Countdown

Conclusion

The idea behind the post is to help provide ideas and solutions so that product business owners can get their Instagram story highlights up and running in no time. And who knows, doing so could just give your account a huge growth boost -- not to mention allow you to outshine all your competitors who don’t take advantage of this increasingly popular feature.

32 Useful Instagram Story Highlight Ideas for Product Based Businesses
32 Useful Instagram Story Highlight Ideas for Product Based Businesses
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